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== Business model == Initially, Gamigo offered online role-playing games with a monthly subscription. Over the years, however, it became clear that only very large productions with appropriate marketing and PR support could achieve sufficient subscriber numbers to be able to survive in the long term. The management uses the potential of so-called free-to-play - Games from Asia offered to download for free with no monthly fees. Instead, virtual items can be purchased for real money, which increase comfort in the game or save time. For example, “boosters” that grant a bonus to experience points or the currency in the game are very popular. Mounts, special items of clothing or pets are also popular with players. Gamigo also offers B2B services for third-party providers and relies on a combination of organic growth and acquisitions of game title, media and technology companies to expand the Gamigo core portfolio.
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